Buying a real estate property is a complex, time-consuming process and involves a lot of research. There are many sources to undergo the same research. Erstwhile, marketing for real estate was done with business cards, flyers, and window signs. It is not just enough now. You need to have a presence in the digital world with the right kind of information that your target audience requires.
Video marketing has gained recent popularity, and brands are considering it as this strategy has proven to be highly successful.
Real estate video marketing has a way of gripping its audience. Almost 94% of marketers have admitted how video marketing helped them improve their brand visibility. This is because of the inherent nature of human beings. We are very inclined to visual storytelling, and the ways the characters emote to it are relatable to us. This is why it is easier for the audience at large to consume videos. This makes it a glowing opportunity for marketers to enter in and use video marketing to improve their conversation rates and get direct real estate sales.
In this piece of content, we talk about all the prospects that you can dive into for crafting a niche for yourself in the digital space in an authentic way.Types of Marketing Videos for Real Estate
The first thing you need to keep in mind while doing property video marketing is the USP of your project. You can use various options for reaching different sects of your audience, but primarily remember what makes it a sale for them:
1. Influencer Walkthroughs: People are more likely to follow the opinion of someone that they look up to. An influencer with a hold over your target base shall be tagged into walking through the property you want to sell. Have them showcase USP features in property video marketing.
2. Sample Flat Walkthroughs: When your sample flat is ready, have a video walkthrough with your audience and post it on your social. Inform them about the benefits the property offers in your video.3. 3D Walkthroughs: These walkthroughs are a tad bit more modern. They give a virtual tour of the place to your audience in 3D and can cover any structure provided with an internet facility. This will help your audience decide first base if they want to move forward with the property or not.
4. Video Mapping: You can undergo projection mapping and make the everyday objects into interesting plots. This is a dramatic technique of making a customized display for your property
5. Testimonials Videos: You can record the reviews that you have received from your previous clients and assemble them into a video form on your social platform. This will create a trust factor for your audience and will effectively convert potential buyers into buyers.
- Analyze Your Audience
The fortemost thing you need to do is to identify your target audience. Gauge the market and gauge the buyer’s persona that you can fill in. check in their real estate needs and then craft a property marketing video for the same audience.
You can find your audience by researching deeper into your existing pool of customers. You can study their background and behavioral traits to find out everything you need to know about your buyer’s persona.
- Prepare Your Script
- Record High-Quality Content
If you want to succeed with real estate video marketing, it's important to record high-quality content. This means using a good camera and microphone and recording in a well-lit environment. It's also important to edit your videos well so that they're concise and easy to watch.
People want to watch videos that are informative and entertaining. Your videos should be both of these things. They should offer viewers valuable information about the real estate market, and they should be filmed in an engaging way. It's also important to upload your videos to a popular video-sharing platform, such as YouTube or Vimeo. This will help ensure that your videos get seen by a wide audience.
By following these tips, you can produce high-quality real estate video content that will engage and inform viewers.
- Showcase Your USPs
- Sell Aspirations/Lifestyle
Do not sell a home; sell a lifestyle. Create aspirational videos. Add emotions to it. If you are planning to invest in digital marketing for real estate in India, you must add a heavy dose of emotional content to your video. It also remains true, as people pay more attention to emotions than information.
- Record Concise Videos