BeyondWalls, a leading name in the real estate industry, has once again demonstrated its commitment to staying ahead of the curve. The BeyondWalls team recently had the honor of participating in the Meta Real Estate Summit 2024 at the Meta Office in Mumbai. This event brought together visionaries and experts from the Meta platform, shaping the future of real estate marketing.
We extend our heartfelt gratitude to the Meta team, especially Dhriti Rattan, for hosting us at the Real Estate Summit in Mumbai. This collaboration with Meta has allowed BeyondWalls to harness the platform's cutting-edge capabilities for the benefit of our esteemed real estate clients, including Amanora, DLF, TATA Realty, Birla Estates, Runwal Group, and many more. We've leveraged these capabilities for performance marketing campaigns that have redefined industry standards.
Here are some key insights that we gained from this enlightening event:
-
Projected Growth by 2030:
The digital advertising expenditure is set to experience an impressive 380% Compound Annual Growth Rate (CAGR), with Meta's share accounting for a substantial 60%. This underlines the growing importance of Meta in the world of advertising and marketing.
-
Instant Forms for Lower CPL:
Leveraging instant forms can lead to a 20% reduction in Cost Per Lead (CPL), demonstrating the efficiency and effectiveness of this approach.
-
Essential Metrics for Quality Leads (QLeads):
Achieving quality leads is highly dependent on strategies such as using instant forms with conditional logic, higher intent forms, destination optimization, or Call-to-Dialog (CTDLG). These tactics contribute to 58% of QLeads, emphasizing the importance of a strategic approach.
-
Messaging Experience on WhatsApp (CTWA):
Exploring WhatsApp as a platform can enhance conversational marketing, conversational commerce, and conversational care, offering new avenues for customer engagement.
-
AR and VR in Real Estate:
The potential roles of Augmented Reality (AR) and Virtual Reality (VR) in the real estate industry were discussed, highlighting the possibilities for immersive property experiences.
-
Anatomy of an Ad - the "Z" Placement:
Insights into practical ad placements were shared, emphasizing the significance of ad positioning for engagement.
-
Creative Elements for Differentiation:
The event emphasized creative elements such as aesthetics, conceptualization, messaging, and graphics as tools for differentiation, emphasizing the need for unique and compelling content.
-
Creative Dimensions:
It was noted that the 4:5 ratio works best for performance, while the 16:9 ratio is ideal for in-stream ads, providing practical guidance for ad design.
-
Enhancing CTAs:
Transforming static content into simple video (in-motion) creatives can significantly improve Click-Through Rates (CTAs), showcasing the impact of dynamic content.
-
Optimizing Reels:
Reels should be designed with text in the safe zone to ensure maximum clarity for the audience, highlighting the importance of visual presentation.
-
Adex Growth:
From 2016 to 2024, the advertising expenditure (AdEx) is expected to see a remarkable 45% increase in Growth, underscoring the ongoing evolution of the advertising landscape.
We want to express our gratitude to Meta for organizing this fruitful and insightful summit. We are excited about the opportunities that lie ahead and look forward to continued collaboration and innovation in the ever-evolving landscape of real estate marketing.
Stay tuned for more updates from BeyondWalls as we continue to pioneer new avenues in real estate marketing.