As an experienced realtor, you must have known the shift in property search in the last 10 years. The changes have advanced more towards the technological side of things, empowering your customers to look for online information while they look to buy a house. This digital penetration has changed the entire dynamic of real estate in the last couple of years.
Because of the advent of the digital market, your customers would come to you with well-backed research on the home they are looking into. Almost 83% of home buyers see a property online for the first time they purchase. And almost 33% of first-time home buyers look for properties online when they start researching.
If you are new to this and fear that the hefty changes in the real estate market will curb your prospects, do not worry. We have compiled a list of things you can do to create more opportunities for your business with a successful digital marketing plan. Let’s dive in deep to know about them.
Steps to Follow to Create a Solid Digital Marketing Plan For Real Estate Business:
1 . Create Your Business Website
In any business, a website is necessary, but for a real estate business, a website is a must. As you are selling a product that is heavily influenced by its look and feel, you must have a website that is enticing enough and is filled with multimedia to showcase the best part of the project. You can leave them with essential information so they would want to come more.
Also, with all the necessary details, you can list people you have worked with and met their real estate needs. It would humanize your website and build your audience’s trust in you. Almost 57% of internet users have admitted that they don't recommend brands with poorly designed websites.
You can hire a real estate marketing agency if you are unaware of the technical side of things.
2 . SEO Strategy
SEO stands for Search Engine Optimization. The better your website is for the audience, the higher it goes in the Google Page Ranking. Almost 70% of marketers in today's world prefer SEO over other PPC for multiple reasons. For a real estate property marketing plan, you should ensure that your website has as much helpful content for your audience. SEO helps in the growth of your real estate business by:
- Optimizing your visibility online
- Increasing your reach to your potential customers
- Creating a trust factor with your audience
- Valuable content on blog posts, boosts page ranking.
3 . Pay-Per-Click Advertising
PPC advertising would work well for your real estate business if you want to generate leads. You should add this to your real estate digital marketing plan. By using PPC advertising you target people with similar searched keywords as your business. You pay for the ad when an interested buyer has clicked on your ad.
This is a genuine source for lead generation. As a real estate business, you can put your business ads and people searching for keywords similar to your brand and business will land on your page if your ad fits their needs.
4 . Email Marketing
Email marketing and campaigns are still relevant marketing plans for real estate businesses. It is a great way to generate leads and stay in touch with your existing clients. Also, you get your buyer’s persona with a well-rounded campaign. You can find clients through this and personalize your relationship with your customer base.
5 . Content Strategy
Content strategy is where you use videos, blog posts, or images to create content with value for your audience. This is imperative to your real estate marketing plan as it regulates your viewership and engagement. Websites that respond quicker have 434% higher pages indexed by Google crawlers. Your website will be a top choice if your blog posts are useful and respond quickly to their users.
Content strategy is how you share real estate news, tips, updates, or fun facts with your buyer or potential buyers. It is said that videos have 3 times higher engagement and viewership than regular content, so you should look to add it to your digital marketing strategy.
6. Social Media Strategy
A realtor marketing plan is nothing without a social media strategy. You must have a presence on the social media handles where your target base is. You need to make them aware of your work and be present in their social media feeds.
A study suggests that adding a social media plan to your digital strategy will increase your revenue by more than 20%. You can choose social media channels based on your audience's presence on that media channel.
7 . Host Webinars
People look for an expert’s advice in a matter and if you could be someone or have someone with fundamental knowledge of real estate for your audience, then your webinar would be a definite success. A thoughtful speaker will enhance your real estate property marketing plan by folds.
Conclusion
A digital strategy is a mixture of all these aspects. While forming one for you, get in touch with a real estate marketing agency to get the best for your firm. People are shifting away from offline modes to online platforms to gain the best for them. If you are a realtor or an individual looking to buy a home, you must add a digital marketing plan to your list of things to go through.